You might also recognize this font from it’s “movie” use. It was created in 1935 by Morris Fuller Benton, who also designed the fonts Broadway, New Century Schoolbook, and Franklin Gothic. Another thing I find interesting about this font is that the uppercase N looks like a lowercase letter, just at an uppercase size. I think one of the most interesting letters is the upper and lower case k. It hardly has any points, everything is rounded and it has a tall x-height. Due to its futuristic design, many designers look forward to keeping this font for commercial purpose. Bitstream is the primary designer who took the charge for designing it for the first time. I think that this font is really interesting. The font family which used in this company logo is actually the Belwe Bold Font. I recently saw an advertisement in a magazine, and it made me think, what font do they use for the logo? So I looked it up, and the answer is Phenix American (when I downloaded the font it said the name was Phoenix American, so I’m not really sure of the correct spelling). The campaign was very successful- it’s goal was to increase the consumption of cow’s milk. It is a member of the Sans Serif Font Family. I’m sure everyone has seen at least one got milk advertisement since it began in 1993. This font is inspired by the font that was used in the logo of a famous American Campaign named Got-Milk. Got milk? Posted: Octo| Author: tessiern | Filed under: finds: something new | Leave a comment
0 Comments
Leave a Reply. |